Without signal or without content how will Mike know what he is supposed to do? Go through the example once again. Peter spoke about some reports which he wanted from his team, the words or Peters voice is actually the signal being sent to Mike about what he is expected to do. Here mouth is actually working as a transmitter which helps in transmitting the information, message from the brain to the mouth after carefully putting the thought into words. Peter had to convert his thoughts into words and bring out the information through his mouth. Do you think, Mike and his team would have come to know about Peters idea if he had stored it in his brain only? Obviously NO. It is very important for the individual to share his ideas as well as information with others to make the best possible use of the information. Had Peter kept the idea in his mind only without sharing it with his team the organization would have never been benefited out of it. Thus Peter is actually the source of information. It was Peters brain who came up with this idea of preparing marketing strategies for the organization. He is actually the one from whom the thought came. Peter is actually the person who thought of preparing the detailed report for better output of the organization. Let us now understand the example in a more detailed away. At the end of the day, the team did prepare the report and submitted to Peter but there were few errors which they rectified later on. He tried his level best to convey what Peter actually expected his team to prepare. Finally when Mike got the complete information, he in turn delegated the responsibility to his team members. While he was speaking, the company peon interrupted to take the lunch order. He also wanted a detailed study on the competitors activity by end of the day. Peter wanted Mike to prepare an exhaustive report on marketing strategies which can be employed to achieve the goals of the organization. He is currently heading Mike who in turn is taking care of a small team. Peter is working as Vice president - Marketing with a reputed multinational firm. Let us first go through the following example to understand the model better. Shannon and Weaver model is the most popular model of communication and is widely accepted all over the world.

Action model of communication